our BUSINESS is your customers' PERSPECTIVE
At boomerANG!, we experience your business
the way your customers do — from the outside looking in.We interact with the touchpoints that shape their experience, looking for what works,
what gets in the way, and what you may simply be too close to see.
Then we help you 👀Assess •🧭Navigate •🌱Grow with what we've learned.
You know your business from the inside.
We experience it from the outside.
Here's our perspective ambassador, BOOMIE!!🎶 Now... close the office door.
Turn UP the sound.
...and if you feel the line-dance
spirit movin' you—join us and
DANCE LIKE NOBODY’S WATCHIN’!
to Boomie’s walk-on music,
“Just Like a BoomerANG!”➡️ then CLICK the Speaker🔊ICON!
REMEMBER: Perspective testing isn’t always about finding what gets in the way.
Sometimes it discovers where there’s room for a little more joy.
| ©2026, BOOMERANG PERSPECTIVE, LLC • New Iberia, LA |
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What's Perspective Testing?
Simply put, it works like a boomerang.
We go out. We experience it. We bring the perspective back.
Whose perspective?
That depends on what your business needs to learn about its customers.
Our core perspective is 60+ — a lens we know because we live it.
But your customer isn't always us.
When the question calls for a different perspective, we have the right team member
to experience it — and bring that perspective back.
Why an outside perspective?
When you're inside your business every day, it can be hard to see the forest for the trees.
That's where an outside perspective can help.
Assess. Navigate. Grow.
👀 ASSESS 👀
We start with your perspective — what you want to learn
and what you believe your customers are experiencing.
Then we go out and objectively experience it ourselves.
When we come back, we assess again — comparing your inside perspective
with what we experienced from the outside.
🧭 NAVIGATE 🧭
Together, we make sense of what we found
— what works, what gets in the way and what what could work better.
🌱 GROW 🌱
You decide what to do with what we’ve learned
— using a clearer customer perspective to make better-informed decisions.
THINK ABOUT THIS:
You don’t know what you don’t know— until you see it from another perspective.
| ©2026, BOOMERANG PERSPECTIVE, LLC • New Iberia, LA |
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meet the boomers behind boomerANG!
Marti Harrell, Founder & Principal
Don Stanfield, Co-Founder & Principal
We tried retirement...
We’re two experienced marketing, sales and communications professionals
who weren’t quite finished putting what we’ve learned to work.
But we didn’t need another career. We needed a new way to use the skills we already have!And somewhere along the way, we began noticing something from
the other side of the customer experience: as boomers ourselves,
we were encountering barriers, frustrations and assumptions that businesses
may not even realize are there.That’s where our professional experience and lived perspective came together
— and the idea for the boomerANG! Perspective took shape.We started by focusing on the 60+ lens because it’s the one we know firsthand
— and built a way to help businesses see what can be hard to see from the inside.As Don’s dad liked to say about retirement, you can rust out or wear out.We’ve chosen to wear out doing work that still matters.
Woman-owned • proudly Boomer-founded • Perspective-driven
| ©2026, BOOMERANG PERSPECTIVE, LLC • New Iberia, LA |
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